We have developed a customer information framework to better understand the closed loop of information passing through your business while addressing and serving your customers.
The increasing demand for micro-segmentation and more personalised offerings to your customers, makes it increasingly important to optimise every step from (1) data collection, (2) data refinement and (3) the use and application of information in your market place, which we call "the triage of customer information".
Measuring the impact of your market activities and ensuring a full view of your customers across all your channels is paramount to your success.
«Choose a partner with a holistic view of your business»
We establish an alignment between your existing investments, planned projects and the objectives you are pursuing, focussed on improving the customer experience and optimising the customer value.
If you want to know more, please contact us or visit us on www.abbi.ch.